Business General News

HIMS wellness start-up all set to launch a new product line exclusive for women

1st November, Thursday, marked the 1 year anniversary of HIMS product line of men’s health products, and on that occasion, the San Francisco based company made an announcement of its foray into woman’s wellness.

In a bid to support its new brand called, HERS, the company said that it would make use of its mountain of venture capital.

As per reports, back in September, another $50 million was raised by HIMS in a round led by IVP.  According to a report published by PitchBook, the start-up was valued at $500 million to date at which it has raised $97 million.

“We have a goal of helping women make the most suitable choices about their health and wellness at every single stage of their journey”, states Hilary Coles, who leads the brand HERS in a recent interview.

As per reports, once it is launched, HERS would be offering three categories of products: hair loss treatments, skin care, and sexual wellness. In its line of sexual health products, it would be offering Addyi, the only FDA-approved medication for women with hypoactive sexual desire disorder and a prescription-based birth control pill.

For the skin, HERS would be offering a prescription topical cream to treat acne, a melasma corrector for hyperpigmentation, and an anti-aging cream. For hair products, HERS would be selling a hair, vitamin and skin supplement, shampoo and conditioner that protects against damaged hair that sheds.

As per reports, From January 2019, the company shall also begin selling women, Minoxidil, a treatment for hair thinning quite often prescribed to men. Excluding products like Addyi and birth control, they would range from $15 to $75 per month.

Founded in 2017, HIMS is backed by Redpoint Ventures, SV Angel, 8VC Forerunner Ventures, Founders Fund among many others. The San-Francisco company is also well-known for selling oral hygiene, skin care products and erectile dysfunction medication for men.

About the author

Hemant Tilotia

Writer, blogger, domain investor. Passionate about everything related to domain names and branding.

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