.icu, managed by ShortDot, topped one million names this week, according to COO Kevin Kopas.
It’s taken about a month for DUM to increase from 900,000 names, and if zone files are any guide half of that growth seems to have happened in the last week.
.icu domains currently sell for between $1 and $2 for the first year at the cheap end of the market, where most regs are concentrated, with renewals closer to the $10 mark.
The gTLD joins the likes of .club, .xyz, .site and .online to cross the seven-figure threshold.
That score was roughly the same as .com, so therefore pretty respectable.
But in the meantime, .icu’s badness score has almost tripled, to 17.4%. The .com’s has stayed about the same.