The estate of Michael Jackson finally owns the domain KingOfPop.com after a long legal battle.
The estate sued Gift Baskets in 2016, alleging that the company’s use of KingOfPop.com for a website selling popcorn infringed on the late musician’s famous moniker.
The two parties settled in 2017 but Jackson’s estate just got control of the domain name in recent days.
Gourmet Gift baskets do not own the domain anymore. The settlement had about a two year transition period to allow Gourmet Gift Baskets to transition its use of the domain.
The changing of a site’s domain name is hard but changing an entire brand is even more challenging.
Now, KingOfPop.com forwards to MichaelJackson.com.