GoDaddy has done a new thing this time. It has added its logo to sales landers on client domains, which should give a boost to inquiries and sales.
The company started by changing the branding from Afternic to GoDaddy on its own portfolio of domains. It simultaneously changed the serving for these domains to faster servers. It immediately saw a 10% conversion lift.
A few months ago it added the GoDaddy branding to for sale landers for domains added via Afternic, but not domains that were added via GoDaddy’s listing tool. Just recently it added it to all domain names.
The Afternic name isn’t well-known outside of domainer circles. GoDaddy is a trusted name, so it makes sense that potential buyers will respond better to this branding.