Google Chrome Returns Back The Full URL

Android Police reports that Google has canceled an experiment that gave some Chrome users only part of the URL rather than the full string.

The thinking behind the test was that users who only saw the domain name and not the entire URL would pay more attention to the domain and consider if the site was suspect.

A screenshot from a Google video explaining ways to make URLs more human-friendly, such as removing subdomains and file paths.

But the experiment didn’t move out as theorized. Google has ended the experiment because the company says it didn’t have a meaningful impact.

This battle is won, but you can expect more assaults on URLs in the future. Google says URLs “kind of suck.”

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