MMX is to launch a new blocking service. It will allow trademark holders to protect their naming rights across the four adult-themed generic top-level domains (gTLDs) they acquired in 2018 through its acquisition of ICM Registry. The new service is set to be formally unveiled to the corporate registrar channel on 15 July.
MMX is also known as Minds + Machines. MMX says the blocking service will be ‘affordable’. Above all, it will cover .xxx, .sex, .porn and .adult. It will block both exact match terms as well as the many look-alike variations. The variations can be easily generated by bad actors using alternate IDN scripts and homoglyphs. These spoof users to visit websites containing malicious code.
“We are truly delighted to have received approval from ICANN. In addition to that we would be working with Uniregistry on the introduction of our new service to the corporate registrar channel,” said Toby Hall, CEO of MMX. “The Uniregistry team have the right balance of technical expertise and corporate registrar reach to be our ideal partner. We very much look forward to unveiling the full details of our new adult blocking service, that will initially be targeted at trademark holders and participants in the original .xxx Sunrise B* launch, next month.”